My Favourite Books for Small Business Marketing Principles

Business Marketing may seem complicated and strictly for the learned and educated, but you will be surprised to discover that many of those who have met success are not experts at all. Surely a business education will provide you some advantage, but being without a business degree should not discourage you. There are short courses, seminars and books that can be very helpful for your purpose. 

Marketing is of true value to any business because no company is permitted to thrive without customers. Therefore, an effective means of gathering an audience ultimately defines your success.

The following are some good ideas for business literature:

1. Influence: The Psychology of Persuasion by Robert Cialdini.

This is a book on persuasion, which is believed to be the basic backbone of the most successful marketing strategies. It was authored by Dr. Robert Cialdini who is a seminal expert with over thirty-five years experience in evidence-based research. He wrote this book based on his three-year program of study on what moves people to change in behaviour.

In this book you will learn the six universal principles of persuasion that you can apply with your marketing campaigns. It will equip you to become the skilled persuader that you ought to be in business, so that you can effectively navigate towards success.

2. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

This bestseller can help people determine what makes people buy products and services. These information are useful in the making of slogans, advertisements, endorsements and jingles. It was authored by Martin Lindstrom and in this book he explains the role of the subconscious mind in deciding what to buy. It also debunks and explains myths about promotion and advertising.

It is a book based on Lindstrom’s three-year study on neuromarketing and study’s the effect of commercial, brands, logos and products.

3. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell.

The Tipping Point that was authored by Malcolm Gladwell  explains the mysterious sociological changes that marks the everyday life of a typical human being. His book explains the role of ideas, messages, products and behaviors in influencing people. It talks about trends and how they spread like wildfire and elaborates on the tipping point phenomenon.

Note well that the best knowledge you gain in business is best obtained from direct experience. You could read through a library of marketing books but it does not exactly promise you anything. Some people can get lost in the literature, so you need to be smart with picking the right reading materials.