Business promotions are essential and when you are running special events and deals, you will need to devote some time, money and effort on making it known that you are running something. To let everyone know, be it your existing clients or potential customers, you need to make well with your efforts to spread the information to the right people.

There are a few things that you can run to be able to share information. In the case of a “One-Week Sale” where the event is short and meant to a productive one, all your efforts have to be designed to get the information out to the right people.

The following efforts are of true value for such things:

1. Direct mail. If you have access to a mailing or business list, you can send direct mail too people and businesses within the vicinity so that you can make them aware of what is happening in the neighbourhood, so that they can take advantage of it.
2. Posters, street signs and billboards. You could also promote your event by putting up posters, street signs and billboards around your vicinity. This can boost awareness and attract the attention of random people who may have interest in what you have to offer.
3. Email marketing. If you have a mailing list of your existing customers and access to some other email addresses, you can also send mass notices to everyone through email. It is easy and yet it gets the message across, quite effectively.
4. Social Media. If you have accounts in Facebook, Twitter, Instagram, Linkedin and all others, you can increase the awareness of people by disseminating the information through the most popular sites online. It is often frequented, so it is a very effective venue for promotions such as this.
5. Print ads. You can also consider publishing your events in magazines, newspapers and town newsletters. This may cost some money, but there are some publications that are willing to put out ad notices for no cost at all.
6. Google Adwords. If you have a website and you want your promotional efforts to be more visible, you can run a Google Adwords campaign to effectively bait online users to your website.

Today, if you have events you wish to promote, you can employ a mixture of traditional and modern methods to get your message across. All of the options are open for you to try you just have to be wise about choosing which ones to apply.